As much as 80 per cent of media content is derived from public relations material.

Jim Macnamara, director of the Australian Centre for Public Communication, University of Technology, Sydney (from a 2009 analysis of more than 70 local and international studies published over the past 80 years).

If as much as 80 per cent of media content is derived from public relations material, then you’d be hard pressed to find a reason not to engage in an active media relations campaign.

You see PR is all about communication, but this doesn’t mean just relationships and reputations, it means opportunities as well.

Our most recent media relations successes have come primarily from the small to medium enterprise (SME) market, one of the largest yet most misunderstood business sectors in Australia, but we’ve also done our time in the corporate and government space so we understand the contours of the broader media and business landscape.

We understand the news cycle and its needs and offer strategic and creative ways to get your story into a news medium.