Public relations: frequently asked questions
Public relations (PR) can be a powerful tool for businesses of all sizes looking to build brand awareness, increase visibility and establish credibility. Whether you’re a growing business, an established company or a large organisation, PR can help you tell your story, connect with your audience and build a strong reputation. For businesses on the […]
Tips for producing a community newsletter
A newsletter can be an effective way of marketing your community group or organisation and sharing key messages and activities. Zakazukha has worked with several communities to write, design and produce regular community newsletters including regional and Indigneous communities. We currently produce a bi-monthly newsletter for the Kowanyama Aboriginal Shire Council in Far North Queenslamnd to share […]
Why brand awareness matters
With so much emphasis on return on investment (ROI), results and measurable outcomes, it’s easy to overlook one of the most important parts of building a successful business: brand awareness. Of course, businesses need to understand what is working. We need to measure our communications, manage budgets and make sure the work we are doing […]
PR for small business: how to get your Gold Coast business noticed
Do you run a small business on the Gold Coast? You might already know how difficult it can be to stand out in a busy and competitive market. One way to build visibility, credibility and awareness is through public relations (PR). PR isn’t just for big brands with big budgets. A well-planned PR strategy can […]
Demystifying the value of marketing and communications
In the world of business, we often encounter an amusing paradox when it comes to valuing services. Picture this: a plumber comes to your house to fix a leak and nonchalantly quotes you $1000 for the job. You might do a double-take, but chances are, you’ll pay up without too much fuss. We don’t usually […]
Felipe Pomar and Odyssey on the Today Show and 9 News Gold Coast
82-year-old surfing legend Felipe Pomar, who once rode a tsunami in 1974 and is still charging 20-foot waves, stopped by Kirra Beach to chat with both the Today Show and 9 News Gold Coast. Our residents enjoyed a lovely morning at the beach while Felipe spoke with the news crews and later watched his surfing […]
Odyssey’s Christmas Night Markets light up the community
Odyssey’s beloved annual Christmas Night Market returned for the fifth year, bringing joy, colour and festive cheer to our community. Created as a free and fun event especially for seniors who may find it difficult to attend larger Christmas celebrations, the markets once again welcomed friends, family, locals of all ages and even 9 News […]
Odyssey’s first peanut auction
Odyssey Lifestyle Care Communities gave auction day a playful twist, swapping dollars for peanuts and 9 News Gold Coast came along to capture the fun. At their peanut auction, residents were each given a set amount of peanuts to use as currency and paddles to bid on a range of items including knick knacks, sweet […]
Aussie strongman pulls 10 tonne truck
Australian strongman, ‘Coco’ Coraboeuf, is attempts to pull a 10 tonne truck before handing it over to the general public to give it a crack.
‘Severe situation’: Builders across Australia struggling with housing crisis
Red Dog Group Founder and Managing Director James Elliott argues that local and state government delays and red tape are responsible for soaring housing prices across Australia. Mr Elliot told Sky News Australia that there has been a “severe situation” for builders across Australia. “Near a third of builders nationally go into liquidation,” he said.