Print is Dead. Long Live Print.
Just like Mark Twain who wrote, “The report of my death was an exaggeration”, so too are the rumours that print is dead. It’s no doubt attributed to the sharp drop in traditional print readership and advertising revenue caused by the rise of digital media, but print has also morphed to reach new audiences and […]
Public relations: frequently asked questions
Public relations (PR) can be a powerful tool for businesses of all sizes looking to build brand awareness, increase visibility and establish credibility. Whether you’re a growing business, an established company or a large organisation, PR can help you tell your story, connect with your audience and build a strong reputation. For businesses on the […]
Why brand awareness matters
With so much emphasis on return on investment (ROI), results and measurable outcomes, it’s easy to overlook one of the most important parts of building a successful business: brand awareness. Of course, businesses need to understand what is working. We need to measure our communications, manage budgets and make sure the work we are doing […]
Aussie strongman pulls 10 tonne truck
Australian strongman, ‘Coco’ Coraboeuf, is attempts to pull a 10 tonne truck before handing it over to the general public to give it a crack.