Elevate your brand with killer ad creatives!
At Zaka's, we're taking the visuals to the next level, building upon examples 1-4 (courtesy of the brilliant minds at Pilothouse) designed to amplify your brand with no room for fluff. Let's dive right in!
PDP CGC ➡️ Llume green screen
Why it works
Using the green screen effect on your Product Detail Page (PDP)is an absolute game-changer that every brand should try. It seamlessly integrates your sales pitch and gives it an organic feel, while allowing viewers to see reviews and price points. The messaging in the video creates a sense of urgency and drives potential customers to take action. Phrases like"I literally needed to make this video before it sold out," "Let this be your warning," and "I would not sleep on this one" push the audience towards a purchase. The creator skilfully helps viewers envision the product in their own wardrobe by highlighting its benefits. Phrases like"If you're looking for that clean girl aesthetic" and "It's ideal for stacking with other necklaces" ignite the imagination.
As seen in ➡️ Kevin's Natural Foods
Why it works
Whether it's through paid or organic means, featuring recognisable logos from media companies that have "featured" your product instantly boosts trust. It's a simple layout that delivers a clear message at a glance—viewers see the "as seen in" logos and immediately spot the product. It's concise, impactful, and requires minimal effort to create. Vibrant colours and sharp lines create a bold contrast that grabs attention and demands engagement.
Testimonials ➡️ Radius Outfitters Gear Box
Why it works
Mirroring the user interface of popular review websites like Shopify and Amazon enhances the authenticity of testimonials. The inclusion of the "verified buyer" credential subtly reinforces credibility and has a profound effect on potential buyers. Choosing an image that relates to the quote makes this ad highly relevant for the specific use case. The blurred background adds depth to the creative, surpassing a simple solid background approach.
Open packaging shot ➡️ TruEarth
Why it works
We can't emphasise this enough, open-packaging shots are our absolute favourite! They create ads that don't feel like ads, resulting in higher click-through rates. The versatility of this content is unmatched—run it with or without an overlay. And for that extra oomph, sprinkle in some scrappy social proof to seal the deal. They cleverly inserted a mention of the sale in the copy, subtly creating a sense of urgency without overwhelming the audience.
That wraps it up for today! Stay tuned to Zaka's for more content and digital insights!
If these creatives have ignited your inspiration or revitalised your campaign strategy, we'd love to hear from you. Feel free to hit us up and share your ideas and thoughts with us!
