As the world of marketing becomes more competitive and fast-paced, many companies are focused solely on acquiring new clients and winning over fresh and flashy businesses. Don’t get us wrong, Zakazukha is not exempt from this. However, we also recognise the value of long-term client relationships as well as the benefits this poses to clients and us.
Quite simply, we value our legacy clients just as much as our new ones and recognise that forging strong, long-term relationships is key to not only retaining clients, but also to creating a positive reputation in the industry.
One of Zaka’s longest legacy clients is Mercedes-Benz Gold Coast, who has been on our books for the better part of the past 10 years. During this time, MBGC has utilised a wide range of services including social media management, email marketing campaigns, graphic design and creating a custom quarterly magazine.
Our relationship with Mercedes-Benz Gold Coast is a testament to the value of long-term client relationships. By working together for so many years, we have gained an in-depth understanding of the brand needs, guidelines, and goals. As a result, we have been able to create customised marketing strategies that are tailored and effective.
If we were to compile the projects of the past decade into a greatest hits album, the Mercedes-Benz Gold Coast magazine would undoubtedly secure a place as one of the most remarkable tracks. MBGC is not just a quarterly publication; it’s a dynamic mix of stunning visuals, captivating content and innovative design. It sells a lifestyle, cars and provides relevant content that keeps the marque and dealership top of mind.
When Zaka first started producing the magazine in 2015, the vision was to create a publication that showcased the dealership’s preowned stock and highlight various stories around the Gold Coast in a way that appeals to both car enthusiasts, locals and potential customers.
Understanding the message, the Gold Coast dealership wanted to convey, Zaka knew the presentation of the magazine would be as equally important. Paper stock and weight, layout and other points of difference were all considered to ensure the product sat comfortably with the global brand.
The result provided an award-winning 64-page magazine with its own brand utilising 120 gsm recycled stock for the body of the editorial, wrapped in a gloss 150 gsm section in the centre to highlight certified pre-owned vehicles.
The magazine has since migrated to an online format with Zaka continuing to source talent and curate content and is distributed to a database of over 6,000 people, with content from the publication also utilised across the dealership’s social media channels.
As the oldest automotive manufacturer in the world, Mercedes-Benz recognises the important of understanding its customer base and their lifestyle.
Zaka works diligently to create content that not only showcases the brand’s products but also resonates with the target audience. By providing high-quality and relevant content, Zaka helps Mercedes-Benz Gold Coast strengthen its online presence and engage with its customers in a meaningful way. Whether it’s curating a lifestyle article for MBGC, creating social media content, sharing interesting stories about the brand’s heritage, Zaka delivers content that captures the essence of the Mercedes-Benz brand and helps drives customer loyalty.
The importance of valuing long-term client relationships cannot be overstated, as it creates a sense of sense of trust, loyalty, and reliability that is unparalleled in the industry. The relationship between Zakazukha and Mercedes-Benz Gold Coast is a prime example of the benefits that come with valuing and prioritising legacy clients, and they know they can count on Zaka to always deliver exceptional work, and they have never been tempted to explore other marketing options.
