Belinda is a seasoned marketing professional with a diverse range of experiences throughout her career. From growing up in an entrepreneurial family to working in finance and ultimately finding her passion in graphic design, she has developed a unique perspective on the marketing industry. In this exclusive interview, Belinda shares her insights on the intersection of finance, design, and marketing, her approach to staying updated with digital advancements, and the importance of maintaining a human touch in an evolving digital landscape.
Q: Can you tell us about your journey and how you ended up in your current role as a marketing professional?
A: I grew up in an entrepreneurial family, which gave me valuable insights into running a business. After initially pursuing a career in finance during my twenties, I made the bold decision to study graphic design in my early 30s. This pivotal moment allowed me to tap into my innate creativity and propelled me into the world of marketing.
Q: How has your background in finance and graphic design influenced your work in marketing?
A: My background in finance has provided me with a firsthand understanding of how companies function, the ability to thrive under pressure, and the skills necessary to build strong relationships with clients and colleagues. As for graphic design, it has given me a keen eye for detail, proportions, and numerical considerations, which I find to be parallels between finance and design.
Q: With the rapid changes happening in the industry, how do you stay up to date with digital advancements and new technologies?
A: Staying up to date with digital advancements and new technologies is crucial. I attend industry conferences, participate in online courses, and stay connected with professional networks. I also keep a close eye on industry publications and research to stay informed about the latest trends and best practices.
Q: As artificial intelligence (AI) becomes more prevalent, how do you ensure that your clients effectively integrate this technology without compromising their brand identity and unique voice?
A: I believe in educating clients about the effective integration of AI while preserving their brand identity and unique voice. It's about finding the right balance between technology and human creativity. Understanding the client's goals and values is essential to implementing AI solutions that enhance their marketing efforts without losing authenticity and personal connection.
Q: Can you tell us about your experience at Zakazukha and what sets it apart from other agencies?
A: I joined Zakazukha as a dedicated graphic designer and later transitioned into an account management position. What sets Zakazukha apart is the camaraderie among our team of exceptional creatives. We foster a collaborative environment where each team member possesses specialised talents, constantly learning from and supporting one another. This collective expertise allows us to guide our diverse clientele towards achieving their marketing objectives successfully.
Q: Looking ahead, what are your ambitions for the future, both for Zakazukha and your clients?
A: I have ambitious dreams for Zakazukha and our clients. I want to ensure that Zakazukha remains at the forefront of marketing innovation, leveraging new technologies to deliver exceptional results. Additionally, I believe in the power of human connections and the value of a personal touch in marketing. As we navigate the digital landscape, I want to ensure that design and marketing retain that human element and avoid getting lost in the purely digital realm.
Belinda's multifaceted background, coupled with her passion for creativity and dedication to client satisfaction, has shaped her into a valuable asset within the marketing industry. Her ability to adapt to changing trends, leverage digital advancements, and maintain a human touch sets her apart in an ever-evolving digital landscape.