Making a positive impact in our community is one of our core values at Zakazukha, and it's something we actively foster as part of our company culture. Earlier this year, we had the opportunity to sponsor the Bilambil Terranora Football Club (BTFC), and we jumped at the chance. Not only did we want to support a local club in need of digital agency services, but we also recognized the many benefits that come with sponsorship opportunities.
At Zakazukha we recognise the mutual benefits of partnerships through sponsorship, and we want to share with you how your business can tap into the community to connect with potential clients and customers by becoming a sponsor.
Our sponsorship of the BTFC included redesigning their website, writing fornightly blogs and providing ongoing graphic design support as needed. These services have greatly benefited the club, providing members and players with updates and essential information that could not be communicated through social media alone. But here’s the thing; by bringing Zaka’s marketing services to a local club that may not have had the budget to afford these services, we were able to make a significant impact in the exchange of broadening our brand recognition to new and fresh eyes.
We believe sponsoring a soccer club can increase brand recognition and exposure and potentially attract new customers and clients. However, apart from creating a positive image for our business that demonstrates our commitment to the community by sponsoring a soccer club, Zaka is also getting more brand exposure.
‘In today’s digital age, exposure is everything,’ says Carolyn Ryan, GM and Creative Director of Zakazukha. With BFTC promoting our sponsorship through its social media channels, email marketing, website and other digital platforms, our brand exposure is increasing, leading to greater brand recognition and an expanded reach to potential clients.
By building relationships with other sponsors, team officials, coaches, and players, as well as fans and supporters of the team, Zakazukha is connecting with new business leads and exploring potential future partnerships.
"Every time a proud parent shares a photograph on Facebook or Instagram, they're helping to promote sponsors," Carolyn says.
Sponsorship is about giving back to communities and being supportive, and it doesn’t always mean giving large sums of cash even though small clubs would jump at a $1K donation for new jerseys, training, or equipment. In-kind donations are just as valuable, with businesses like the local butcher supplying product for the sausage sizzles, or the local baker providing the bread rolls or even a printer supplying print services for a club’s collateral.
Connecting with communities while building your brand is easy. Something as simple as a logo on a sports shirt can link your name to positive qualities such as community spirit, reliability, and trust.
At Zakazukha, we’re delighted to have connected with BTFC to provide its services through in-kind sponsorship and we cannot wait to see how the season plays out.
Go the Redbacks!