Are you ready to unleash the full potential of AI models like ChatGPT? By skillfully crafting your prompts, you can dramatically elevate the quality of AI-generated results.
In this post, we introduce you to a game-changing acronym: C.R.E.A.T.E. – Contextualise, Role, Express, Ask, Try, Evaluate. These six techniques will empower you to create powerful AI prompts. We'll walk you through each technique, providing insightful examples along the way. Plus, we've even prepared a handy copy-and-paste template for your convenience. Let's dive in!
Contextualise your business for optimal insights
Imagine having a conversation with a seasoned marketing consultant who possesses deep expertise in your industry. Think of it like talking to a knowledgeable marketing consultant who knows all about your industry. You wouldn't just ask generic questions, right? Instead, you'd share specific information about your business, target customers, and marketing goals. The same goes for ChatGPT.When you ask questions, make sure to give it context by including details that are relevant to your own situation. This way, you'll get personalised and valuable insights that are tailored to your needs.
Example:
[Company name]: Stylish Threads
[Business context]: A fashion brand specialising in trendy and sustainable clothing
[Objectives]: Create a captivating summer campaign that engages the target audience and drives sales for our new product line.
Role and persona
Treat ChatGPT as a member of your marketing team by assigning it a role and persona. Whether it's an experienced marketing strategist well-versed in behavioural marketing principles or a talented copywriter skilled in crafting persuasive copy, defining its role helps the AI understand its purpose and deliver more engaging and relevant responses tailored to your needs. It's like having an AI teammate who is dedicated to supporting your marketing goals.
Example:
[Role name]: Janet, the creative marketing strategist for Stylish Threads.
[Expertise area]: Fashion marketing strategist, email marketing, email campaigns.
[Tone of communication]: Creative, strategic, and aligned with Stylish Threads' brand identity.
Express clear instructions for precise outcomes
Just as clear calls-to-action are crucial in marketing, providing explicit instructions to ChatGPT is equally important. Whether you need fresh marketing tactics or creative ideas for your next campaign, be explicit about what you're looking for. The more precise and well-defined your instructions are, the more valuable and insightful the responses from ChatGPT will be. So, don't hold back and be clear in telling ChatGPT what you need.
Example:
[Specific task to accomplish]: Generate innovative campaign ideas for Stylish Threads' new summer line.
[Desired outcome]: Develop compelling concepts that resonate with the target audience, capture attention, and drive sales.
Ask for step-by-step reasoning for informed decisions
Just like you would expect your marketing team members to explain the reasoning behind their strategies, do the same with ChatGPT. Ask it to break down its ideas step-by-step. By understanding how it reaches its conclusions, you'll gain valuable insights. This way, you can make sure that each recommendation from ChatGPT aligns with your unique business objectives and marketing goals. It's like having a conversation with a team member who can explain their thinking process and provide you with the clarity you need.
Example:
[Request for step-by-step explanation, justification for recommendations]: Please provide a detailed rationale for each campaign idea, explaining how it aligns with Stylish Threads' brand values, appeals to the target audience, and supports the overall campaign objective.
Try for variations
As direct-to-consumer (DTC) marketers, we know that creativity and diverse thinking are essential. The same applies when you interact with ChatGPT.Instead of accepting just one answer, encourage it to generate multiple variations. This approach sparks creativity and gives you a diverse range of perspectives. It can reshape your marketing strategies and open up exciting possibilities you may not have considered before. So, don't limit yourself to one solution—let ChatGPT inspire you with different ideas and innovative approaches.
Example:
[Request for multiple ideas, perspectives, or solutions]: Offer multiple variations of campaign ideas, showcasing different themes, messaging, and approaches. Present a diverse range of concepts to explore innovative possibilities and expand our creative horizons.
Evaluate, refine, and iterate for continuous improvement
Prompt engineering is an ongoing process. Keep testing and refining your prompts to get better outcomes. Treat your prompts as a work in progress, making refinements and adjustments to enhance the responses you receive. By continuously fine-tuning your prompts, you'll unlock even more potential in your interactions with ChatGPT.
Now that you have these powerful prompt engineering techniques, it's time to put them to use. Use ChatGPT to take your marketing strategies to new heights and achieve remarkable success.
