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24/11/2022
Ready for take-off – Launching a product the way Apple does
When it comes to launching a new product, there a few major players who have shaken up the way a brand introduces a new product to the market, none more so than Apple. It’s safe to say that Apple has set the bar high when it comes to product launches. Clever marketing strategies combined with […]
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24/11/2022
Zaka Zeitgeist – Christmas Gift Guide
With Christmas fast approaching, it can be difficult to decide what to get for your loved one. Lucky for you our team has put together a Zaka Zeitgeist Christmas Gift List with a range of options to choose from. Best of all, they’re local! Get that special someone the perfect gift! Luca – […]
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24/11/2022
How to ensure you PR stunt doesn’t fail
Publicity stunts have always been a great way to get immediate attention and tongues wagging about a new product or service through media coverage. PT. Barnum was a master at the art and built a reputation as the greatest showman on earth who employed sensational forms of presentation and publicity to popularise his museum, the […]
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24/11/2022
How to prepare your business for the “festive season”
Christmas and New Year are yet again upon us! It’s time to prepare your business and your employees for what’s to come, whether this is the most profitable time of the year for your business or you’re choosing to close for Christmas. There is no doubt this year more people will take time off or […]
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28/09/2022
Locals only marketing
When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]
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14/07/2022
We had a Yaka @ Zaka!
The Zakazukha team hosted our first ever biannual networking party, Yaka @ Zaka, at our headquarters in Burleigh to celebrate the end of the financial year. Safe to say, it was AWESOME! There was plenty of food to go round thanks to the Instagram-worthy grazing board and tasty Mexican snacks, as well as endless drinks […]
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14/07/2022
A Public Relations Odyssey
As a long-time Zakazukha client and a new brand of aged care where residents’ comfort, dignity and independence are the first priority, Odyssey Lifestyle Care Communities is highly active when it comes to public relations. Odyssey often welcomes the media to their Robina community for various reasons, but most recently, 7 News Gold Coast featured […]
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14/06/2022
It’s an Ipromea wrap!
What’s that? Ipromea’s ute got a brand wrap? Well, that’s a pretty cool way to generate more brand awareness whilst on the road! Not only is it a great way to represent your company while driving around, especially if you’re on the road often, it’s also a great space to market your logo and […]
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14/06/2022
Is face-to-face relevant in the post-pandemic workplace?
In the age of smartphones, social media, texts, emails and instant messages, communication is much faster and more convenient than ever before. Colleagues collaborate regardless of location, employees work at home in pyjamas, and managers disseminate important messages directly to staff with the click of a button. The post-pandemic workplace is a strange new landscape, […]
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14/06/2022
Video: the latest trend in social media
Social media is continuously changing the way we communicate and consume information, and in recent years, video content has emerged to become one of the standout trends in the marketing landscape. The number of people watching videos on social media has more than doubled since 2018. In fact, according to a study by Cisco, 82% […]
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Locals only marketing
When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]
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When to start your Christmas marketing campaign
When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]
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MWM Advisory workshops unlock the language of numbers for business owners
On Wednesday 17 August, Zakazukha attended MWM’s business finance masterclass, Know Your Numbers, presented by MWM Advisory Founder James Marshall. Held in beautiful Emerald Lakes, Carrara on the Gold Coast, this insightful, entertaining (and FREE) seminar is designed to help business owners get a better understanding of their financials. The workshop provides the kind of […]
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Brand building at pet events
Recently Ipromea took part in three pet industry and trade events in Sydney and the Gold Coast. With the support of Zakazukha, they were able to engage with visitors using some branded collateral, visually appealing stands, product displays, competitions, discounts, and event marketing in the lead up to each event via social media, blogs […]
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