• Ready for take-off – Launching a product the way Apple does
    24/11/2022

    Ready for take-off – Launching a product the way Apple does

    When it comes to launching a new product, there a few major players who have shaken up the way a brand introduces a new product to the market, none more so than Apple. It’s safe to say that Apple has set the bar high when it comes to product launches. Clever marketing strategies combined with […]

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  • Zaka Zeitgeist – Christmas Gift Guide
    24/11/2022

    Zaka Zeitgeist – Christmas Gift Guide

      With Christmas fast approaching, it can be difficult to decide what to get for your loved one. Lucky for you our team has put together a Zaka Zeitgeist Christmas Gift List with a range of options to choose from. Best of all, they’re local! Get that special someone the perfect gift!   Luca – […]

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  • How to ensure you PR stunt doesn’t fail
    24/11/2022

    How to ensure you PR stunt doesn’t fail

    Publicity stunts have always been a great way to get immediate attention and tongues wagging about a new product or service through media coverage. PT. Barnum was a master at the art and built a reputation as the greatest showman on earth who employed sensational forms of presentation and publicity to popularise his museum, the […]

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  • How to prepare your business for the “festive season”
    24/11/2022

    How to prepare your business for the “festive season”

    Christmas and New Year are yet again upon us! It’s time to prepare your business and your employees for what’s to come, whether this is the most profitable time of the year for your business or you’re choosing to close for Christmas. There is no doubt this year more people will take time off or […]

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  • Locals only marketing
    28/09/2022

    Locals only marketing

    When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]

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  • We had a Yaka @ Zaka!
    14/07/2022

    We had a Yaka @ Zaka!

    The Zakazukha team hosted our first ever biannual networking party, Yaka @ Zaka, at our headquarters in Burleigh to celebrate the end of the financial year. Safe to say, it was AWESOME! There was plenty of food to go round thanks to the Instagram-worthy grazing board and tasty Mexican snacks, as well as endless drinks […]

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  • A Public Relations Odyssey
    14/07/2022

    A Public Relations Odyssey

    As a long-time Zakazukha client and a new brand of aged care where residents’ comfort, dignity and independence are the first priority, Odyssey Lifestyle Care Communities is highly active when it comes to public relations. Odyssey often welcomes the media to their Robina community for various reasons, but most recently, 7 News Gold Coast featured […]

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  • It’s an Ipromea wrap!
    14/06/2022

    It’s an Ipromea wrap!

      What’s that? Ipromea’s ute got a brand wrap? Well, that’s a pretty cool way to generate more brand awareness whilst on the road! Not only is it a great way to represent your company while driving around, especially if you’re on the road often, it’s also a great space to market your logo and […]

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  • Is face-to-face relevant in the post-pandemic workplace?
    14/06/2022

    Is face-to-face relevant in the post-pandemic workplace?

    In the age of smartphones, social media, texts, emails and instant messages, communication is much faster and more convenient than ever before. Colleagues collaborate regardless of location, employees work at home in pyjamas, and managers disseminate important messages directly to staff with the click of a button. The post-pandemic workplace is a strange new landscape, […]

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  • Video: the latest trend in social media
    14/06/2022

    Video: the latest trend in social media

    Social media is continuously changing the way we communicate and consume information, and in recent years, video content has emerged to become one of the standout trends in the marketing landscape. The number of people watching videos on social media has more than doubled since 2018. In fact, according to a study by Cisco, 82% […]

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