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  • Magazines aren’t dead; long live magazines
    05/09/2017

    Magazines aren’t dead; long live magazines

      The ‘death of print’ is overblown. Brands are growing custom magazine circulations to engage consumers, move stock and build loyalty. James Perkins investigates. Here at Zakazukha, we make custom magazines for clients. And we’re good at it. We’ve won awards for the Mercedes-Benz Gold Coast magazine MBGC, we help Choice Homes sell house and […]

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  • Containing the Chinese property dragon
    04/10/2017

    Containing the Chinese property dragon

    The multi-billion dollar splurge of Chinese money into Australian real estate over the past three years is being stymied by regulatory changes in both countries, writes James Perkins. Authorities in China have moved to quarantine the country’s cash reserves after an unprecedented foreign spending boom over the past decade. Together, Chinese individuals and businesses invested […]

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  • How Gold Coast businesses can leverage the Commonwealth Games and minimise its disruption
    16/02/2018

    How Gold Coast businesses can leverage the Commonwealth Games and minimise its disruption

    The 2018 Gold Coast Commonwealth Games is fast approaching, and it is essential that businesses consider the opportunities the event presents, and the potential disruption it will cause. It is not too late to make plans to leverage the event and make preparations to safeguard your business from any negative effects that will come from […]

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  • Facebook is rolling out the changes for us all to become more social
    28/02/2018

    Facebook is rolling out the changes for us all to become more social

    Facebook has become the go-to social networking channel for mums, dads and brands (just ask your kids, who are abandoning it in droves). It’s a place where we adults can buy, swap, sell, search and catch up with our worst enemies: ‘fake news’ and FOMO, i.e. the Fear of Missing Out. That is all be […]

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  • Are company values valuable to your business?
    01/06/2018

    Are company values valuable to your business?

    Are company values, vision and mission statement just jargon, or are they truly valuable to your business? In the feel-good world of business consulting, defining company values sounds wonderful. They can help with decision making, attracting and retaining staff, marketing your business and attracting clients. They can be a boon for your business and prove […]

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  • How to make your story a priceless asset
    13/07/2018

    How to make your story a priceless asset

    Have you heard the story of Big Un Limited? It’s a good one. It starts with the cute tale of a father reconnecting with his estranged son on a campervan trip and ends as one of the most incredible corporate scandals in recent memory. On the van trip Richard and Brandon Evertz took around Australia […]

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  • Why Australians are regaining trust in journalism
    15/08/2018

    Why Australians are regaining trust in journalism

    The dominant narrative surrounding the media, and especially journalism, is that it is under threat from wars that are ongoing on multiple fronts. The ABC is under pressure in Australia, and in the United States President Trump has called the media the enemy of the people, despite the press enjoying protection under the constitution. The business […]

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  • Marketing under the influencer. Is it worth it?
    12/09/2018

    Marketing under the influencer. Is it worth it?

    As you probably know, social media has created a new generation of influencers. There are thousands of them across the internet. ‘Normal’ people who have garnered followings in the thousands or millions just by being themselves. If you are running a hospitality or tourism business they may be ‘driving you crazy‘ right now by requesting […]

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  • Why it’s important to know where your news comes from
    16/10/2018

    Why it’s important to know where your news comes from

    The recent news storm over advertising on the Sydney Opera House sails polarised the country to a point of hysteria. On one side 2GB broadcaster Alan Jones squawked about whose authority it was to decide if Racing NSW’s The Everest should be advertised on the iconic landmark, and in the process pulled many a politician […]

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  • A Christmas tale or two
    13/12/2018

    A Christmas tale or two

    We love telling stories, it’s what we do for a living, and this time of year there’s nothing better than filling a glass with eggnog, sitting around the fire and listening to tales based around Christmas misgivings. While we find them terribly amusing (as we do with most self-generated page fillers), they also provide plenty […]

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