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24/11/2022
How to prepare your business for the “festive season”
Christmas and New Year are yet again upon us! It’s time to prepare your business and your employees for what’s to come, whether this is the most profitable time of the year for your business or you’re choosing to close for Christmas. There is no doubt this year more people will take time off or […]
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25/10/2022
Our recent Yaka at Zaka event roundup
Last month (20th of October), Zakazukha hosted our biannual networking event – Yaka at Zaka, a casual celebration where our clients, the Zaka team, as well as local Gold Coast businesses can get together to enjoy a drink or two and a bite to eat. This was our second Yaka at Zaka event ever, and […]
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25/10/2022
The Optus data breach: a lesson in bad crisis communications
Over the past few weeks, the Australian news cycle has been dominated by one of the largest cyber-attacks in our nation’s history – the unprecedented Optus data breach. Having tarnished the telecom giant’s reputation amongst customers, the government, consumer advocates, regulators, and the Australian public, Optus further magnified the breach fallout with a series of […]
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25/10/2022
The ‘how to’ on website planning
Have you been thinking about redesigning your website? Maybe you’ve recently had a brand refresh, your products or services have been updated, or perhaps your website is looking a little outdated – forgive our gasp and cringe if you’re still stuck in the 90s, even though the fashion world is revisiting this era and we’re […]
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24/10/2022
Awards recognise Plant Doctor’s business growth
Awards are a great tool to add to an overall marketing strategy as they promote brand recognition and create social proof. Zakazukha’s long-time client Plant Doctor was recently announced as a monthly winner of the coveted Gold Coast Business Excellence Awards for the Manufacturing category. Despite being Plant Doctor’s third win for the local business […]
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28/09/2022
What is the role of a logo?
Famous American art director and graphic designer, Paul Rand (the brainchild behind iconic logos for brands like IBM and Westinghouse) once said, “the primary goal of a logo is to identify.” When designing a logo, it’s important to understand there really are no set rules. At its core, the purpose of a logo is […]
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21/09/2022
The Ultimate Digital Marketing Checklist
Not sure how to start your digital marketing strategy? This is why we created “The Ultimate Digital Marketing Checklist” ✓ Download it for free now and kickstart your sales strategy ✓ Enjoy this beginner’s guide to digital marketing.
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28/09/2022
Locals only marketing
When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]
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22/08/2022
Brand building at pet events
Recently Ipromea took part in three pet industry and trade events in Sydney and the Gold Coast. With the support of Zakazukha, they were able to engage with visitors using some branded collateral, visually appealing stands, product displays, competitions, discounts, and event marketing in the lead up to each event via social media, blogs […]
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14/07/2022
We had a Yaka @ Zaka!
The Zakazukha team hosted our first ever biannual networking party, Yaka @ Zaka, at our headquarters in Burleigh to celebrate the end of the financial year. Safe to say, it was AWESOME! There was plenty of food to go round thanks to the Instagram-worthy grazing board and tasty Mexican snacks, as well as endless drinks […]
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Locals only marketing
When I moved from Barcelona to the Gold Coast seven years ago, I honestly didn’t know much about this iconic beach town or the new suburb I was living in. Fortunately, over time as I became more familiar with the area and started to feel like a real Gold Coaster, I was lucky enough to […]
READ MORE -
When to start your Christmas marketing campaign
When it comes to Christmas prepping – the earlier you start, the better. We know what you’re thinking – Christmas? That’s months away…Well, that may be the case but in the fast-paced world of marketing, festive season plans and preparations should already be well under way. Don’t miss the Christmas boat (um… sleigh) because yule […]
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MWM Advisory workshops unlock the language of numbers for business owners
On Wednesday 17 August, Zakazukha attended MWM’s business finance masterclass, Know Your Numbers, presented by MWM Advisory Founder James Marshall. Held in beautiful Emerald Lakes, Carrara on the Gold Coast, this insightful, entertaining (and FREE) seminar is designed to help business owners get a better understanding of their financials. The workshop provides the kind of […]
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Brand building at pet events
Recently Ipromea took part in three pet industry and trade events in Sydney and the Gold Coast. With the support of Zakazukha, they were able to engage with visitors using some branded collateral, visually appealing stands, product displays, competitions, discounts, and event marketing in the lead up to each event via social media, blogs […]
READ MORE