business resolutions 2023


The beginning of the year is filled with new possibilities and hopes, and as we set our personal goals into motion, so too is the need for businesses to dive deep into this New Year’s resolutions season. January and February are the perfect months for companies to reassess their business goals and visions.

If you’re not sure which resolutions you should make for your business this year, the best starting point is to think of the direction you envisage for 2023 and what goals are on your hit list ready to smash. To make it easier, however, we asked each member of the Zaka team to share one resolution they believe companies should set for 2023 and why:


Introduce AI tools into your business and do it now!

During these last two years, we have seen the revolutionary rise of AI presence. Generative AI including accountants, chat boxes, and content creation for images and copy, are just some AI tools that have made life easier and much more efficient for e-commerce and business owners. If you don’t continue to invest and diversify in technology resources, then your business will soon be left behind.

Ines Cerboni — PM Assistant and Content Creator


Increase your digital presence

Having an up-to-date website and active social media profiles are crucial to help you reach a wider audience online and potential customers who may not have heard of your business before.  A slick digital presence will help you build trust and credibility with customers, as it shows that you are an established and reliable business. Additionally, when it comes to generating more leads and conversions, these online platforms give potential customers an easy and convenient way to find out more about your business, products, services and any promotions you have going.

Belinda Foord — Project Manager and Designer


Diversify as much as you can

Developing innovative strategies to reach larger, more diverse audiences can help your business grow in a variety of ways. It helps to build a more diverse customer base, open new markets, and create more opportunities for success. It might even allow your business to tap into new sources of revenue, expand your brand recognition, and strengthen customer loyalty.

Melinda Burton — Project Manager and PR Queen


Get out of the office and get creative!

I truly believe creativity and inspiration come from spaces outside the office walls and can help your business stay ahead of the competition by reinvigorating you and your staff with innovative ideas. Exposing your team to other environments helps them to stay engaged and motivated, as well as fostering a company culture that encourages creativity and risk-taking. Here at Zaka, we always like to foster a more collaborative environment where the sharing of ideas and knowledge is constant and helps drive business growth as a collective

Carolyn Ryan — General Manager and Creative Director


Be flexible

We don’t mean just physically — we all love yoga here in the office — but also by offering flexibility with working hours and arrangements. Your team will be able to better manage their personal commitments and enjoy a better work-life balance. We all know a flexible work culture increases productivity, but on the flipside, it can also help make your business more attractive to potential employees and help to retain existing employees, because your team will consist of happy, balanced people.

James Aspin — Project Manager


Stick to user-generated content

User-generated content (UGC) is a powerful tool for businesses to use on their social media channels because it provides businesses with authentic content that resonates more with their audience. UGC also helps to build trust with potential customers, as it offers an honest, unbiased view of a product or service. Additionally, UGC can help to increase brand awareness, as it is more likely to be seen and shared amongst a wider audience. Finally, UGC is cost-effective, as businesses don’t need to invest in creating content themselves.

Luca Spratt — Social Media Guru