Our work – Odyssey Lifestyle Care Communities
Odyssey Lifestyle Care Communities
CLIENT
Odyssey Lifestyle Care Communities
SCOPE
Social media, graphic
design, SEO blog writing
Deliverables
- Media and public relations
- Social media management
- EDMs (electronic direct mail)
- Produce website content highlighting news and events
Challenge
- Position Odyssey as a leading choice for premium aged care
- Secure consistent media coverage
- Showcase Odyssey’s resort-style living, tailored care solutions, and vibrant community culture
- Leverage social media to build and foster an authentic and engaged audience
- Keep community and stakeholders across current news and events via tailored eDMs
Strategy
- Targeted media approach: Zaka develops compelling media stories tailored to resonate with media across multiple outlets and publications including general, industry, business, community and more.
- Thought leadership: Zaka positions Odyssey’s team as industry experts who can offer specialised commentary on aged care news and trends.
- Proactive media calendar: Zaka maintains an active calendar consisting of events, resident achievements, organisational milestones and initiatives to ensure an ongoing flow of newsworthy content.
Results
For over five years, Zaka’s efforts have seen Odyssey maintain a strong and consistent media presence, with an average of one to two media features per month. This visibility has led to increased community awareness, with residents frequently receiving recognition from friends, family and even strangers who have seen their stories in the media. This media exposure is complemented by engaging organic social media content, website posts, and eDMS that highlights the unique and exceptional unique lifestyle Odyssey offers.
In addition to media and public relations, we also manage the brand’s organic social media, eDMs, and website news section. This integrated approach ensures that residents, their families and prospective residents can stay informed and engaged with the latest events, updates, and daily life within the community.
What our clients say
“Zakazukha’s PR and media services have been invaluable to Odyssey over the years. The team understands our needs and goals and has delivered outstanding results that have elevated our brand and increased our visibility.
Thanks to their efforts, we’ve gained media coverage, reaching a wider audience and boosting our brand recognition. Their expertise and proactive approach have made a significant difference, and I highly recommend them to any business or individual seeking media coverage.”