Why brand awareness matters
With so much emphasis on return on investment (ROI), results and measurable outcomes, it’s easy to overlook one of the most important parts of building a successful business: brand awareness. Of course, businesses need to understand what is working. We need to measure our communications, manage budgets and make sure the work we are doing […]
Demystifying the value of marketing and communications
In the world of business, we often encounter an amusing paradox when it comes to valuing services. Picture this: a plumber comes to your house to fix a leak and nonchalantly quotes you $1000 for the job. You might do a double-take, but chances are, you’ll pay up without too much fuss. We don’t usually […]