The Power of Brand
With so much emphasis on return on investment (ROI) in all forms of marketing, particularly digital, it’s worth remembering the power of your brand and continually nurturing its awareness. Sure, we need to measure our marketing output to ensure we stay on budget and achieve results but being in the right place at the right […]
Demystifying the value of marketing and communications
In the world of business, we often encounter an amusing paradox when it comes to valuing services. Picture this: a plumber comes to your house to fix a leak and nonchalantly quotes you $1000 for the job. You might do a double-take, but chances are, you’ll pay up without too much fuss. We don’t usually […]