Our new client, Gold Coast-based financial planners Super Heroes, needed a brand refresh and a new website. The company is made up of an experienced team of financial advisors who aim to cut out the middleman and maximise investment returns for their clients in an easy-to-understand approach. The Superheroes team wanted to differentiate themselves from their competitors and create a playful and fun brand that steered away from the often-mundane world of financial planning. Zakazukha's team of graphic designers, web developers, and copywriters developed a brief for the brand refresh project and set about working with the Superheroes leadership team to make it all happen. We redesigned their logo, developed their new colour palette, and re-built the site from the ground up, which included back-end coding, design, and copywriting. The website is a great example of what Zakazukha can produce, with the result of a clean, user-friendly interface with modern design, splashed with a little bit of fun. It has Superhero references throughout and some fun imagery. The elements of language, colour and imagery have come together to create something unique that appeals to the customer in an approachable way. One of the main intentions for the project was to create a trustworthy and appealing brand that explains how the company can help clients who don't have a wealth of knowledge in the financial planning sector. Check out the new website superheroesfp.com.auAnd if your website or brand needs a refresh, don't hesitate to get in touch!