Insights. Insights offer a unique perspective on the latest creative and marketing trends

Meet Zaka's Wellness Wednesday, an initiative that fosters a positive work environment by promoting physical and mental health among our busy team. Have you ever worked in a place where everyone seemed stressed all the time? We have, and it was not a pretty sight!

Have you ever received a personalised email or seen an ad that seemed like it was written just for you? If so, you may have been the target of copywriting AI, a type of technology that helps marketers create content that speaks directly to their audience. Essentially, copywriting AI is a computer program that can write text that sounds like it was written by a human.

The growth of social media platforms like Instagram, TikTok, and YouTube, has caused a massive growth in influencer marketing, making it an essential component of any marketing strategy for businesses on the Gold Coast. Partnering with the right influencer means businesses can reach a highly engaged and targeted audience, build brand awareness, and drive conversions.