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Web Refresh For Retail Direct Property Group

Web Refresh For Retail Direct Property Group
Web Refresh For Retail Direct Property Group

The Zakazukha team, website developer, designers and account manager recently completed the website redevelopment project for Retail Direct Property Group. Throughout the last 3 months, the commercial property website was transformed and improved so that it not only looked better but provided an easy-to-use platform for clients to view properties and access the full range of services that Retail Direct offer.

About Retail Direct Property Group

Retail Direct Property Group is a renowned project leasing and commercial real estate enterprise that has an expert team that works with large format retail centres, strip retail precincts, and small neighbourhood centres in strategic locations throughout the Gold Coast and South East Queensland. Retail Direct Property Group have been a retainer client of Zakazukha for almost a year, since April 2021. Zakazukha provides the following  services to Retail Direct:- Social media- Media relations- Electronic direct mail (eDMs)- Award submissions- Design services on behalf of the Retail Direct Property Group.

The Website Project

Retail Direct Property Group approached the Zakazukha team to help them update the theme and functionality of their existing website for it to better meet their business needs. This project required planning, copywriting, designing, third-party software, back-end coding and utilised website best practice, with modern functionality and styles applied.

The Brief:

Retail Direct Property Group needed a website refresh. They also wanted to:- Distinguish their brand as an advisory service.- Look and feel like a boutique agency.- Stand out as unique from their competitors. Their commercial real estate website also needed to work in conjunction with API data feeds. In addition, the client required new EDM templates to suit the new look and feel coded into the software.

The Issue:

Retail Direct Property Group's website was not looking or working the way they wanted it to. Their website was outdated and the following issues were identified:- They weren't fully showcasing their services to their desired clients.- Their website wasn't truly reflecting their brand image.- The retail and commercial properties were not presented in a user-friendly way to optimise leads.

The Solution:

As a commercial property real estate business that prides itself in providing a full-service of experienced advice, with expertise working on major project leasing assignments, they wanted to create a site that really sells their services and brand. Zakazukha utilised their current logo/brand and enhanced their website's visual impact with:

  • A clean layout.
  • Beautiful lifestyle photos.
  • Intuitive flow of information.
  • Highlighting the properties on the homepage under the categories they offer.
  • Presenting the thumbnails for each property in a more concise and presentable manner.
  • Ultimately, making it super user-friendly and easy for the user to get in contact with the Retail Direct team.

The Results:

Retail Direct Property Group received a refreshed website without having to completely start again! The process from conceptualisation; to design; to coding; to the finished product was conducted over a 3 month period (2021 2022 over the Christmas break).Our clients at Steven Black and Nicholas Brown at Retail Direct Property Group are very happy with the end result. Overall, Zakazukha met the website redevelopment brief and improved the look and feel, plus functionality, of their website.

Why should I do a website refresh?

A well thought out and executed website not only represents the business in the best possible light, it also provides a reference point for potential clients who wish to engage with you. With your business objectives in mind, we will help you shape and improve your website. We have a team of creative experts in website design and development, with experience in improving the content and functionality of websites for various clients.

Did you know Zakazukha have digital marketing prowess and that include website development skills?

If your business is in need of a brand-new website or just a bit of a refresh, we've got the web talent on board to design, create and code the website of your desires. We especially pride ourselves in providing advice on the current features, best practices, branding, positioning and all the stuff that follows. Superheroes, a Gold Coast based financial planning company, is another we worked on recently.

Chat to us today

Zakazukha's professional team are highly skilled and experienced in all aspects of digital marketing and websites. If your brand has a story to tell, we're ready to help you tell it. To find out more about how we can help you to create a quality and highly functional website for your business, contact us today at [email protected] or +61 7 5607 0899.