Over the past 2 years, Zaka has been working closely with Ipromea, to create a comprehensive digital strategy that encompasses social media management, event management, design, and PR to enhance brand awareness and increase consumer engagement in the rapidly booming pet product industry. 
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Pets have become a crucial part of family units with owners spending significant money on their pets, particularly on their health. The increasing demand for high-quality and innovative pet products has resulted in businesses needing to build strong and recognisable brands to establish lasting connections and engagement with pet owners. 

Zaka’s focus for Ipromea has been on social media marketing, creating engaging content and running regular campaigns to increase the brand's following. We engaged well-known veterinarian, Dr Claire, to create informative videos to educate audiences on pet health and wellbeing, which have been instrumental in building the brand's reputation as an expert in the field. Additionally, we pushed for further brand exposure through consistency in regular blog writing and eDMs to ensure the Impromea brand stays top-of-mind for its target audience.
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Our efforts have helped Ipromea expand its reach beyond national borders, particularly in Singapore, where we created Ipromea assets for expos, brochures, signage, and more. Zaka have also helped the brand develop a consistency in visual identity across all social media channels, including custom graphics and designs, high-quality photos, and engaging captions.
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Since working with Ipromea, our efforts have resulted in the creation of a loyal following for the brand, leading to increased product awareness, customer loyalty, website traffic, and sales. We are proud to have played an integral part in Ipromea's success and look forward to continuing to help the brand maintain a strong presence on social media. 
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At Zaka, we understand the importance of social media and its impact on a brand's success, and we are committed to delivering innovative and effective solutions for our clients, either for short or long-term strategy success. 

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